Swimming is formally recognised as one of many non-traditional activities that contribute to better fitness outcomes, by Belgravia Health and Leisure Group and Fitness Australia.

Non-traditional recreational activities will be formally recognised as key contributors to better fitness outcomes, thanks to Belgravia Health and Leisure Group’s new Fitness Australia membership, the peak fitness industry association.

Belgravia Health and Leisure Group’s General Manager Corporate Services, Alex Lord, was proud to announce the Group’s aquatic, sports and leisure facilities will benefit from the new membership agreement, in the same way as the Group’s fitness businesses, Genesis Fitness, Belgravia Leisure and Coaching Zone.

“More than 4,500 staff and 160,000 members at Belgravia Health and Leisure Group’s 150 swimming centres, sports stadiums, golf courses, health clubs and fitness franchises across Australia will benefit from our Fitness Australia membership agreement,” he said.

“We believe it is important that Australians understand the important role all recreational activities outside of the gym have in the pursuit of personal health and wellbeing.”

Belgravia Health and Leisure Group’s workforce will have access to specialist industry training, career development and professional services, and members will have access to better private health fund rebates where applicable.

“Depending on a member’s health insurer, they could be entitled to a rebate not only for a gym membership, but also a golf or swim membership,” Mr Lord said.

Belgravia Health and Leisure Group’s independent business owners (IBOs) and franchisees now have access to Fitness Australia’s industry leading business management and recruitment resources, including a new-look online Business Hub and podcasts, to grow their businesses and inspire their local staff.

CEO of Fitness Australia Bill Moore welcomes Belgravia Health and Leisure Group as a business member and applauds their commitment to quality, standards and best practice that underpins the peak national fitness body.

“We are delighted to build closer ties with such a significant industry player as Belgravia Health and Leisure Group and look forward to providing support and representation to the group,” adds Moore.

“We believe their membership shows enormous foresight and leadership with their proactive participation in the industry changing issues that face all fitness and leisure businesses.”