Belgravia Group Chairman and CEO, Geoff Lord, will today announce his commitment to boosting physical activity among one million children across Australia per year, at a Belgravia Foundation industry breakfast in Melbourne.

“Belgravia Group is going to achieve this target through our new initiatives, Belgravia Kids and the Belgravia Foundation,” Mr Lord said.

Belgravia Foundation is a registered charity established to connect people with a disability or experiencing disadvantage to a Belgravia Group aquatic, fitness, sports or recreation facility in over 200 locations across Australian metropolitan and regional areas.

“People who face financial hardship, distress, inequity or other barriers will be able to get help from the Belgravia Foundation,” Mr Lord said.

Belgravia Kids will provide swimming and water safety lessons and gymnastics for children and teens in a vibrant community hub in Australia’s growth suburbs.

“Belgravia Kids will be a safe space for children to play, learn and be engaged in their community,” Mr Lord said.

Both organisations will work in partnership with Belgravia Group’s health and leisure companies and franchise networks, Belgravia Leisure, Genesis Fitness, Coaching Zone, Ninja Parc, Australian Sports Camps and Community Sports Camps, to improve health and wellbeing outcomes among people in Australia’s marginalised communities, as well as children across the country.

“I believe we can do more to tackle the increasingly sedentary lifestyle of our children, which can lead to chronic conditions such as obesity, Type 2 Diabetes and heart disease,” Mr Lord said.

The latest Active Healthy Kids Australia (AHKA) report card scored Australia a D- in overall physical activity levels.

“The Belgravia Foundation will work hand in glove with Belgravia Group health and leisure facilities to engage children in physical activity and good old fashioned face-to-face social interaction,” Mr Lord said.