New Frontier in NSW as James Ellender Promoted to Strategic Role

Following a successful three years supporting unprecedented growth in NSW, CEO Nick Cox has announced the promotion of current NSW State Manager, James Ellender to General Manager of Marketing and Strategy.

Since 2015, James Ellender has grown the team and operations throughout NSW, leading the expansion of operations in the City of Sydney, re-winning the three site Liverpool contract, and leading the establishment of two green field sites.

Announcing the new appointment, Mr Cox stated “James has made a significant contribution to the growth, stability and reputation of Belgravia Leisure and we are all thankful of his contribution in both a challenging and rewarding period for our team.”

Belgravia Leisure, one part of the growing Australian owned Belgravia Group, now operates over 165 facilities across Australia and New Zealand in the Aquatics, Leisure, Golf, Wellness and Tourism markets. James Ellender’s new role is pivotal in driving customer experience, marketing and communication strategies across Belgravia Leisure’s nearly 30 million annual visits.

“James has aspired to return to a marketing role since joining the team in operations and it’s a great credit to him that he has been recognised for his strategic focus, leadership and commitment to putting the customer at the centre of everything we do,” Mr Cox continued.

“Prior to his time with the group, James held a range of executive roles in Marketing both in our industry, with not for profits and State government and it’s great to have James join the Executive team,” Mr Cox concluded.

Belgravia Leisure have also recently appointed Victoria Goodwin-Barlow to the role of Regional Manager, City of Sydney. Mrs Goodwin-Barlow joins David Burns, Scott Hawkins and Nicole Dunn on the NSW Leadership Team.

As Belgravia Leisure looks to the future, NSW state leadership recruitment is underway. Belgravia Leisure has engaged executive recruitment agency Advance Careers to lead this process and looks forward to announcing its next senior leader in the near future.