Belgravia Leisure is excited to announce the appointment of Sarah-Jane ‘SJ’ Tilbury as General Manager of Wellness, effective December 16 2024. Based at the iconic Hepburn Bathhouse and Spa, SJ will oversee the operations and strategic direction of our growing wellness portfolio.
In this key leadership role, SJ will focus on crafting and implementing a forward-thinking strategy to enhance Belgravia Leisure’s wellness offerings. She will ensure the seamless management of daily operations while developing innovative wellness programs that inspire healthy and active lifestyles. A vital aspect of her role will involve driving new business acquisitions and exploring opportunities for growth in the wellness sector. Additionally, SJ will lead and support her teams by fostering a positive and empowering environment, helping them to grow and thrive. Her responsibilities also include strengthening the financial performance of the wellness portfolio, ensuring sustainable success for the future.
SJ brings a wealth of experience from the travel and tourism industry, having held senior management positions at esteemed organisations such as Sovereign Hill Museums Association, Sealink, and Sea Life Melbourne Aquarium. Known for her purpose-driven leadership, she is passionate about creating unforgettable experiences for customers and supporting her teams through hands-on guidance and collaboration.
SJ says, ” Hepburn Bathhouse is truly an icon and the holy grail of mineral springs in Australia, surrounded by the most beautiful landscape and vibe that is Daylesford and Macedon ranges. I am so excited to be part of such an amazing story as we head into an incredible year.”
As Belgravia Leisure enters an exciting period of growth in the wellness sector, SJ’s expertise and leadership will play a crucial role in shaping our future success. Her experience and dedication make her a valuable addition to the team, and Belgravia Leisure are confident that she will help drive the wellness portfolio to new heights.
Hepburn Bathhouse & Spa Recent Milestones
Since SJ’s appointment, Hepburn Bathhouse & Spa has officially reopened after a $1.7 million makeover. The refurbishment delivered five new private bathing areas, refreshed change rooms and entrance, a new aromatherapy steam room and an expanded spa treatment menu featuring partnerships with leading brands. Guests can also enjoy the new Apothecary experience, a locally inspired wellness menu at the historic Pavilion café and a choice of 23 luxe villas.
The redevelopment has also gained national attention through Channel 9’s The Block, with more than 900,000 people tuning in to each episode. Hepburn has also been further showcased nationally through Weekend Today weather crosses, reaching a combined audience of 1.2 million and in a Sun Herald feature that spotlighted the property to 350,000 readers.
With its rich history, luxurious new offerings and national spotlight, Hepburn Bathhouse & Spa continues to stand out as one of Australia’s most iconic wellness destinations, contributing to the strength of Belgravia Leisure’s portfolio across Australia and New Zealand.
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