Geoff Lord, Chairman and CEO of the Belgravia Group has been recognised with Beyond Activ’s Lifetime Achievement Award at a Melbourne awards gala held on the 2nd of December at the Crown Conference Centre.
The industry event recognised the achievements of an individual who has served the region’s health, fitness and wellness community, often over several decades, and helped the region become a happier and healthier one.
This award follows Lord being honoured with the Chair’s Award at the 2024 AUSactive Award Gala held in Sydney.
Upon accepting the award, Geoff said:
“This award belongs to everyone at Belgravia Group, and I’m proud to accept it on behalf of all our teams across the network. There’s still a lot to do. Prizes are usually given out at the finish line, and since we’re only halfway through the race, this feels a little early.”
Geoff continued, “We are now setting our sights even higher, with plans to get not one, but two million kids moving, with a focus on dance, cheer and outdoor education.
“Our group is just ramping up, and I can’t wait to see the impact we will make moving forward.”
Watch the congratulatory video from the Beyond Activ event:
A new era for the Belgravia Foundation
Geoff also used the opportunity to announce that Barrie Elvish, former CEO of AusActive will be joining Belgravia Foundation to lead its work and manage government relations for the organisation.
“We’re thrilled to welcome Barrie to the Belgravia Foundation,” Geoff said. “His deep understanding of the health and fitness sector, combined with his passion for creating inclusive opportunities, makes him the ideal person to lead our Foundation’s work. Barry’s experience in government relations will also be invaluable as we continue to advocate for greater access to sport, recreation and wellness for everyone in Australia and New Zealand.”
Geoff’s legacy
In his role at the Belgravia Group, which he founded in 1990, Lord is responsible for, and has ownership (or part ownership), of an array of businesses in Australia and New Zealand, including many in the leisure industry.
These include Belgravia Leisure, Belgravia Health and Fitness (including Genesis Health and Fitness, Coaching Zone and Ninja Parc), JUMP! Swim Schools, Recreational Gymnastics Australia, BK’s Gymnastics, Belgravia Pro, Belgravia Outdoor Education, Australian Sports Camps, The Dance Society and the Sports Community along with industry supplier Novofit, registered training organisation Belgravia Academy and GymbaROO.
Lord’s other businesses include Belgravia Events, Belgravia Apparel, Belgravia Finance, Belgravia Properties, Belgravia Technologies, Belgravia Investments and a business services division.
Lord has also created the Belgravia Foundation to connect the community to sports, recreation and fitness.
Lord’s lifelong love of sport has expanded into a commitment to not only the business side of physical activity in many forms, but also as an advocate for improving exercise and activity levels among younger people.
About Beyond Activ APAC event
Beyond Activ APAC is the premier Asia-Pacific event for health, fitness, wellness and hospitality leaders. Designed for owners, managers and investors, it offers a curated program of networking, industry insights and innovation showcases.
This year, 750 executives from leading brands attended, connecting and sharing knowledge to drive growth across the region.
- Explore Belgravia Leisure’s career opportunities.
- Learn more about Belgravia Leisure’s people.
