Tackling the scale of our social media presence with a game-changing solution

December 13, 2024

By Felix Tang, Head of Digital at Belgravia Leisure.

The challenge of scale and social media management

There is no doubt that Belgravia Leisure offers a wide range of brands, facilities, services and offerings, most of which have their own digital presence. And while this diversified setup comes with significant opportunities, the operation’s sheer scale can also present challenges in centrally managing literally hundreds of digital platforms with any sense of brand consistency.

Traditionally at Belgravia Leisure venues, social media management has mostly been left to venues, excluding bulk campaign posts made by Central Marketing. The result? A mixed bag. Some venues nailed it, but others struggled with challenges like:

Inconsistent branding and voice
Inefficiencies and duplication in content creation
Limited data insights
Lack of ability to view data on scale
Ability to bulk post effectively
Unanswered reviews
Delayed responses

Enter B Social Hub: The solution we’ve been waiting for

To address this issue, this year our digital team rolled up their sleeves and got to work, and the result is B Social Hub. Designed to streamline our social media efforts, this new platform doesn’t just tackle the challenges of scale—it turns them into opportunities.

B Social Hub addresses all the above key challenges cost effectively whilst providing our organisation with comprehensive capabilities for social media management. Here’s why B Social Hub is already making waves:

Simplifies access for social media posting and management
Enables Venue staff to post and schedule in advance
The content library reduces workload for venues as pre-designed templates are regularly added based on the requests made at a group level
Posts are more on brand as the content library has assets already on brand
Advanced data & analytics based on a venue(s), contract partner, region, state or country
Central Marketing teams can bulk schedule campaign posts across multiple venues with dynamic information based on the venue, or local offerings
Allows for accountability across our social media platforms
Automated review management

 The results that speak for themselves

Whilst it’s still early days, adopting B Social Hub has already proven to provide Belgravia Leisure’s portfolio of social media accounts a tangible boost to core social metrics when compared the previous three months.

This is the result of improved assets provided in our content library, as well an increased cadence of social media posts from Central Marketing. Since rolling it out in September 2024, we’ve seen some fantastic results across the board:

New followers: Up 69%.
Impressions: Up 29%.
Engagement: Up 46%.

At a venue level, a story of success can be seen in Alpine Shire venues, who have seen significant improvements in their results. Since adopting B Social Hub, they’ve seen:

A 21% boost in published posts.
A 25% jump in audience growth.
A staggering 88% increase in engagement

Now, imagine these kinds of improvements multiplied across all Belgravia Leisure venues. The best part? Venues are spending less time managing social media while getting more results, thanks to automation, streamlined processes and data-driven insights.

The Bottom Line

B Social Hub isn’t just a tool—it’s a game changer for Belgravia Leisure. It’s already reshaping the way we connect with our communities, and we’re just getting started.

Stay tuned for our next update as we continue to track the impact of this exciting new platform!